Mission and Kaupapa


Literacy Aotearoa is established to develop, promote and deliver accessible, quality literacy services designed to ensure the peoples of Aotearoa are critically literate and able to realise their full social, cultural and economic potential.


Literacy Aotearoa will honour Te Tiriti o Waitangi* by operating in accordance with Tino Rangatiratanga and guided by Manaaki Tangata.

Strategic Goals 2016-2020

Goal 1: Te Kōmako

​Extending Our Reach:
Attracting more New Zealand adults to access quality Literacy Aotearoa services.

Goal 2: Te Rito 

Focusing on What Matters:
Improving how resources are best deployed to ensure all Literacy Aotearoa learners achieve success and that the organisation meets its business priorities to ensure sustainability.

Goal 3: He Tāngata

​Growing The Demand:
By increasing awareness of the importance of literacy, profiling learners’ stories, and the value of our work and contributions to the individual, social and economic wellbeing of New Zealanders.

​Our Logo

The Literacy Aotearoa logo was designed by Aroha Mitchell and was adapted in 2005 for branding purposes.
The concept of the design:

The Koru depicts growth, knowledge and lifelong learning.

The Whariki (weaving) depicts bringing people and learning philosophies together. It also depicts the sharing of knowledge.

The Open Book invites people to enjoy learning.

The Circular Sweep depicts the world encompassing and supporting the growth of knowledge.

Ranginui and Papatuanuku are depicted in the colours of blue and green.


*Find out more about Te Tiriti o Waitangi: